Saturday, September 10, 2011

Radio - Still An Important Means Of Communication In The 21st. Century

By Owen Jones


Radio is one of the most extraordinary inventions of the Nineteenth Century. Although it was invented in 1879 by Marconi, the everyday, wide scale broadcasting of radio started later in the 1920?s. Radio is indubitably one of the mothers of invention because it paved ways for further inventions in the domain of communication.

It transmits its signals in free space through electromagnetic waves. The word ?Radio? stands for wireless. Though new technological innovations have left it far behind, its importance as a method of communication cannot be denied. Radio is thought to be the mother of all the other inventions in the province of communication.

TV and the Internet have left radio a long way behind in the race for communicational improvement. In spite of the fact that modern means of communication are used much more nowadays, none of the contemporary means of communication has replaced it.

In the starting of the Twentieth century, radio was in essence used to pass orders and important knowledge during war or emergencies. Later on, it was used to broadcast all kinds of programs too.

Radio has successfully served as an important way of transmitting programs ranging from news to drama, music, comedy and arts etc.

Radio provides access to unlimited information from around the globe. Listening to a radio is a lot easier and less time consuming than watching television or using any other form of communication. We do not have to place other items on hold whilst listening to a radio.

Radio can be listened to when driving, walking or even lying on the bed with one?s eyes closed. It is one of the biggest benefits associated with listening to a radio. There is no harm in listening to a radio while driving because it does not distract your attention to a damaging extent.

Radio is a cheaper manner of serving ads for businesses trying to market and sell their products or services. Clive Anderson writes in favour of radio and claims that the pictures suggested by radio are better than any other mode of communication. These images are not real pictures. He is talking about the emotional touch.

Radio offers more emotional involvement. Radio transmissions on a home scale. Normally one or two hosts talk to their audience in such a manner that the program appears to be specially tailored to each listener.

Radio programs are classified on grounds of the taste of the audience and so a huge variety of programs are transmitted to cater for a huge populace. The audience feels an emotional relationship with the program makers.

Radio not only saves time and money but also physical energy. Less attention is required to grasp audio knowledge than visual. Television, mobile, Wi-Fi, satellite navigation systems and Radar etc. are all the product of radio technology one in way or another.

This old invention and its principles are still in use and their importance can?t be denied even in the modern era of technological advancement and innovation. Although just sound is produced by radio, it has a colossal effect on the thinking of individuals because it has a huge reach and people listen to it.




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