Saturday, May 21, 2011

How Special Discounts Are Important To Cable TV Subscribers

By Darlene Jover


In this topic, let's talk about the importance of special discounts to any cable or satellite TV subscribers. Why are we talking about this? It is one of their marketing strategies to attract customers in terms of sales or income generation. In other words, companies such as satellite / cable of money needed for good. However, money is not good enough for them. As a business owner of an individual franchise, you need to build relationships with their customers or subscribers. It is a way to make that trust you and your business forever.

One way for your trust is making a special offer. What is a special offer anyway? This is a limited opportunity for customers to take advantage of free or discounted. Let me give an example about special offers. For example, a new digital product of an affiliate program was launched to the public. As the release to the public, they have to do something to attract a large number of buyers or customers. During its first release, which offers special discounts to the first 100 customers who buy your product. As a result, actually worked for them.

The same happens with a cable television franchise. If you are new to the competition, the need to offer special discounts to their customers or subscribers. Do you know why? It is a way to get a lot of repeat customers in your area. Note that there are plenty of competitors in any business model you have. The cable TV companies are trying to get more customers or subscribers to repeat the process. Once the strategy has won a special offer, your business is good to go. In other words, this marketing strategy is so effective.

I like to give another example of the strategy of special offers. Joint U.S. stores Wal-Mart and Target are offering discount cards to their regular buyers. Buyers can use your card to benefit from special discounts on any items you wish to purchase. This means that a regular buyer can save more money in your pocket, it depends on what the issue was going to buy. If the discount rate is 10%, the buyer can save some money. But if the discount rate is 40% to 80%, you could probably save even more money for good.

But what about the cable television industry? Can perform this type of marketing strategy for their customers and subscribers? Note that every business has the right to do whatever it takes to succeed. To be successful in the near future, special discounts will be offered at the right time. Although this is a limited opportunity for customers or subscribers, you can expect a lot from them asking for the promotion. This means your marketing strategy for the cable TV is working. This is important for us to make special discount offers subscribers of cable TV or satellite? There is nothing wrong for us to deal with, always a key to making our company successful.




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