Wednesday, March 2, 2011

TV to Internet is Happening Overnight

By Anlage Publishing


TV has finally made it to the internet and it won't be long before this is the standard for feeds like ESPN, NBC, and free TV sites. Did people really think that tv would stay off the internet? Free tv on internet is inevitable. Take shows on places like ABC in America, live shows, cable shows, and free tv. They are all going to be part of online TV in the near future. Then look at Network Live, with sports and entertainment, XM Satellite Radio via satellite. The Internet and wireless are going to take over all of this. As one executive just said about this internet expansion; "This major expansion of CBSNews.com is designed to capture an audience that is increasingly looking for news and information at all times of the day, not just during scheduled periods, and using the Internet for that purpose."

Many companies are jumping on the bandwagon with this transformation. As one recent executive said, "Until recently, insufficient bandwidth to homes, combined with the entertainment industry's grip on content licensing, made home entertainment unattractive to the big Internet players. Now, both those conditions are changing," People now see video search services on the internet getting huge. Look at the comedy shows like the recent one at the Staples Center in Los Angeles, which was operated by AEG. These executives echoed the same idea about the changeover saying this; "Until recently, insufficient bandwidth to homes, combined with the entertainment industry's grip on content licensing, made home entertainment unattractive to the big Internet players. Now, both those conditions are changing." Experts in the field all agree that video search services are expanding into paid video-on-demand offerings.

TV is disappearing at an enormous speed and companies like Yahoo and several others are now getting tied into TV and taking over. Everyone is getting on board, including CEO Terry Semel who recently said his company would be providing live, round-the-clock coverage of the NASA Space Shuttle mission. More than five million viewers tuned in to watch the worldwide fund raiser for poverty as well. This brought in over 175,000 video streams simultaneously. This changeover from tv to internet is inevitable. In fact, the transformation is finally picking up at a much greater speed. This is because there is a closing of the generation gap from decades before when internet didn't even exist and people were very attached to their TV sets.

Because the changeover from TV to internet is happening so fast, CBS News is getting in on it. "We are looking at a new cable bypass strategy." This statement, according to the executives at CBS, will mean that things will move the focus of news to a "24-hour, on-demand news service, available across many platforms." Other companies are following suit such as in the case of AOL's live Web casts of the poverty-relief Live 8 concerts. More than five million people watched these concerts. No wonder CBS News wants a change of source location. Amazon.com is also changing its infrastructure to get ready for its tenth anniversary concert featuring Bob Dylan. Look out! TV is moving to the internet at lightning speed.

A recent interview with the head of marketing at CBS revealed the following; "The pay TV industry is asserting itself - belatedly, but asserting itself. What they've clearly seen is that consumers love online-delivered video. The industry needs to persuade consumers that online video is not an either/or proposition with pay TV, but rather supplemental." This came as only more evidence that consumers are adapting to a new paradigm. Netflix, Roku, Amazon and Hulu Plus, are all getting on the bandwagon.

In the final analysis, we can see how the pay television industry is under growing threat from the Internet and, even though it has tried to prevent technology companies from luring away its customers, the inevitable is now taking place. Many devices are now falling out of favor as mounting competition from other companies sets in. Other new devices or Internet-based services now allow consumers to "cut the cord" on their cable subscriptions in favor of watching TV online. There is no stopping the change from television to internet. It is the wave of the future and the future is now!




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