The Internet gets a tremendous amount of publicity in our society. This may sometimes cause us to forget something: there are still a lot more people with radios on earth than there are ones with Internet access. Radio advertsing in Leeds , or anywhere else for that matter, might thus still be your best way to reach large numbers of people.
Targeted advertising: Just as with the Net, you can carefully target your advertisement to reach a particular audience. Advertising just before the news will reach a different audience than placing and ad in the middle of a discussion program about medical issues for example. Radio stations have widely divergent audiences, and you can pick a station and a time that will reach your target audience with a high level of accuracy.
There is one important difference between the World Wide Web and radio advertising. The Internet is still largely concentrated on visual advertising, such as banner ads and text links. The radio uses audio to reach a specific audience. This aspect of the radio gives it an advantage, since many people tend to remember something they hear longer than something they read.
Another benefit of the radio is that it's portable. Radio listeners often have radio with them when they go to the beach, when they drive or even when they eat. Advertising during peak traffic periods will give you the added advantage that people listening to their radios in their cars form a captive audience who have no choice but to listen to your ad.
The Net has made such dramatic inroads in developed countries that we tend to forget than more than eighty percent of the world still does not have Internet access. If your audience is people living in remote country villages or less developed areas of the world, wireless ads might be your best option. There is virtually nowhere in the world where someone can't listen to the radio, even though it might only be shortwave.
Something else that many people do not take into account when planning their advertising campaigns is that across the globe there are still more than a billion people who can not read or write. The Internet and the written media can not access these people. The only way in which to get your message across to them is by using the radio. This is why Radio advertsing in Leeds can often be your most sensible option.
Targeted advertising: Just as with the Net, you can carefully target your advertisement to reach a particular audience. Advertising just before the news will reach a different audience than placing and ad in the middle of a discussion program about medical issues for example. Radio stations have widely divergent audiences, and you can pick a station and a time that will reach your target audience with a high level of accuracy.
There is one important difference between the World Wide Web and radio advertising. The Internet is still largely concentrated on visual advertising, such as banner ads and text links. The radio uses audio to reach a specific audience. This aspect of the radio gives it an advantage, since many people tend to remember something they hear longer than something they read.
Another benefit of the radio is that it's portable. Radio listeners often have radio with them when they go to the beach, when they drive or even when they eat. Advertising during peak traffic periods will give you the added advantage that people listening to their radios in their cars form a captive audience who have no choice but to listen to your ad.
The Net has made such dramatic inroads in developed countries that we tend to forget than more than eighty percent of the world still does not have Internet access. If your audience is people living in remote country villages or less developed areas of the world, wireless ads might be your best option. There is virtually nowhere in the world where someone can't listen to the radio, even though it might only be shortwave.
Something else that many people do not take into account when planning their advertising campaigns is that across the globe there are still more than a billion people who can not read or write. The Internet and the written media can not access these people. The only way in which to get your message across to them is by using the radio. This is why Radio advertsing in Leeds can often be your most sensible option.
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